During the virtual Fi Europe Connect event, AstaReal will present new concepts with natural AstaReal® Astaxanthin. From gummies to liquid shots and sachets, the global astaxanthin pioneer will highlight innovative prototypes – the latest being a new chewable soft gel capsule. It is perfect for consumers who want a convenient delivery format, or those who have difficulty swallowing – such as children and seniors – and meets the growing demand for health-promoting supplements.

The buoyant astaxanthin market shows no sign of slowing down, as consumers – now more than ever – look for preventative, natural ingredients to support their health. The nutraceuticals industry has seen increased demand in the immune health segment for months, as consumers are becoming ever-more conscious of lifestyle and its effect on overall wellbeing. AstaReal® Astaxanthin offers a wide range of clinically validated health benefits, is natural and sustainable, and has been the subject of lots of new R&D.

AstaReal’s bulk product range includes different astaxanthin concentrations in the form of biomass, oil extracts, cold water soluble powders, microencapsulated beadlets and water soluble emulsions, thus allowing the development of innovative dosage forms. The newly created chewable soft gel capsules can be used for various formulas targeting muscle recovery, beauty, immunity, cognitve health and vision. When it comes to eye health, for instance, AstaReal® Astaxanthin works in perfect partnership with lutein and zeaxanthin for all-round eye support. In terms of immunity, it can be easily combined with other immune-supporting ingredients such as vitamin C, vitamin D, zinc or elderberry extract.

Andie Long, Marketing & Sales Manager at AstaReal, explains: “At the start of 2020, no one could have predicted the impact events this year would have on the nutraceutical world. Consumers are more focused on their health than ever before and, as a result, we are seeing them make proactive efforts to improve it through diet, supplementation and lifestyle decisions. In terms of influencing the industry, there is currently great emphasis on preventative health care, specifically in the immunity category, which presents a big opportunity for astaxanthin. With our broad range of prototypes, we want to show how dietary supplement companies can meet the current market demand.”