Healthy blood pressure is consumers’ top cardiovascular wellness goal, research by Lycored has found.

The global carotenoid leader surveyed 505 men and women in the U.S. and the U.K.. All were over the age of 50 – the demographic most likely to purchase supplements for cardiovascular health (CVH).

Nearly seven in ten (68 percent) ranked healthy blood pressure as one of the three CVH goals they most wanted to achieve. Healthy blood cholesterol levels (61 percent), healthy arteries (55 percent) and a healthy circulatory system (45 percent) also scored highly.

Last year, a clinical trial found that Lycored’s standardized tomato extract was linked to significant reductions in blood pressure in people with hypertension.1  The extract is the basis of CardiomatoTM – Lycored’s proprietary mix for cardiovascular supplements.

Cardiomato has also been shown to help reduce levels of oxidized LDL cholesterol, the second greatest concern for the consumers surveyed. Nearly nine in ten (88 percent) were aware that high levels of LDL cholesterol are considered bad for CVH, and 42 percent chose this as one of the CVH risks they most wanted to avoid.

Golan Raz, Head of Lycored’s Global Health Division, said: “Cardiovascular wellness is one of the most important goals for health-focused consumers. As our research shows, blood pressure and cholesterol are two of the most common concerns, and supplementation can play an important role in addressing both.  The myriad active nutrients in Cardiomato work synergistically to offer significant, and scientifically substantiated, benefits for cardiovascular wellness.”

The findings come at the end of American Heart Health month, which aims to raise awareness of cardiovascular conditions. The American Heart Association estimates that more than 100 million U.S. citizens